These are the times when no one needs to explain the importance of SEO for any business. Improving search engine ranking is a cost-effective way to gain visibility on the Internet. SEO allows your brand to develop an active recall in the minds of your customers with an almost negligible cost. It is the reason why SEO skills are high in demand. Investing a little time and money to master Search Engine Optimization is well worth the time and money.
The Best SEO Courses
While you will find plenty of online courses that vouch to provide complete training. However, which of those are the best ones? To resolve your query, we have identified the best courses to master Search Engine Optimization, including the free and paid ones. These top 7 courses will sharpen your skill sets along with updating you with the latest developments.
MOZ Academy
It is an instructor-led course divided into six parts covering right from the basics to the advanced level of SEO. There are six hours of content with guidance from the instructors, after which you have an exam for every five sections.
The course teaches you:
- SEO Concepts
- Keyword research
- Link building
- SEO reporting
- Page optimization
Each section will have a task followed by quizzes, followed by the final exam. Upon successful completion, you earn your MOZ certification.
Pricing: The course fee for this program is $595, including the certification.
SEMrush Academy
In all probabilities, you might have already heard about the various tools that it offers. SEMrush Academy this all in one course offers different courses covering every aspect of SEO. You can learn:
- SEO basics
- SEO toolkits
- Site audits
- Competitive Analysis
- On-page and technical SEO
- Keyword research
- Link building
There will be videos and lessons along with exams with plenty of variety. Upon successful completion of the exam, the Academy also awards you with different certifications.
Your instructors here are Greg Gifford and Bastian Grimm, experts in SEO.
Pricing: The best part is that all these exams and certifications are 100% free.
Yoast Academy
There is more to Yoast than an excellent WordPress plugin. Learn the essential skills in SEO with various online training programs. Therefore, whether you are an online marketer, business owner, blogger, or almost anyone, the Yoast Academy has a course for everyone.
Their courses cover topics like:
- SEO fundamentals
- Content SEO
- Technical SEO
- Site structure
- Multilingual SEO
- Structured Data
- SEO updates
Pricing: Their online training is all-inclusive. The course for beginners is free, whereas the content, technical, and premium courses vary from $299$ to $499 per year.
Udemy’s Complete SEO Training Masterclass
Another best selling course from Udemy to master Search Engine Optimization is equipped with all the latest updates. Learn to optimize your content with real actionable steps with it. With this course you will master:
- Keywords search for Google
- Tracking Competitors SEO
- Content writing
- Website optimization
- Perform SEO comprehensively
- Finding ranking keywords for Google.
The course comes with articles, templates, and tools, along with 9 hours of videos and 9 downloadable resources.
Pricing: You get all this for a fee of $179.
The SEO Playbook
The course is getting good reviews from its students for being in-depth and practical training on SEO. This course is meant for intermediate to advance SEO level, covering aspects like:
- Finding and filling gaps in existing SEO practices
- Growing organic traffic
- Gaining new clients
- Building new skill sets and adding services
The course creator and instructor are Robbie Richards, and the course gives access to 200 other SEO professionals for guidance. The course has over 100 training videos, 20+ templates, and 50+ documents to support your training.
Pricing: This course has a onetime fee of $497.
Hubspot’s SEO Training Course
It is a shorter version that teaches you smarter skills of SEO. Through emails in your inbox, you need to click open the lesson and start learning. The course includes:
- Keyword selection
- Evaluating and improving SEO
- Creating backlinks for increasing traffic
- On-page and off-page SEO
- Tactics for higher ranking
The course comes with 4 lessons, 21 videos, 3 quizzes, and in total, it takes 90 minutes to complete the course.
Pricing: The big plus point is that this course is entirely free.
Coursera’s Search Engine Optimization Specialization
This course offered by the University of California trains you to optimize website content for better website rankings on the search engine. Learn real-world skills and master Search Engine Optimization through:
- SEO fundamentals
- Optimizing a website
- Content Optimization
- Report generation for clients
- Creating influencer relationships and collaborations
The course has a flexible schedule, with exposure to hands-on projects and certification.
Pricing: The fee for the course is $49 per month. It also comes with a 7-day free trial.
The Final Word
SEO is the need of every business, and so are the requirements of ‘real’ SEO experts. Be one of them with our top 7 suggested courses. Take advantage of these free and online courses that unravel and train on every topic that is relevant when it comes to ranking your site higher on search engines.
You should join one today.